Danord was born out of a need.
The need to create personalized spaces through the combination of sometimes unique items, from different periods and origins.
Furniture belonging to the history of Scandinavian Design, and a careful search for new production objects, communicating with each other in a continuous relationship between the new and the original.
The intent is not to rebuild tradition but to reinterpret yesterday’s feel with today’s sense.
Danord is an “ideal space“, free from any scheme and design criteria. A place to find inspiration to create a tailor-made housing unit, just for ourselves.
I think it is important to know how to “recognize” with a glance what really belongs to us and really reflects our invisible, inner universe.
To create spaces with an authentic soul, full of character. Because our house is part of a private, intimate sphere. And for this reason, it should reflect the personality of those who live there.
During my first trip to Copenhagen, I saw for the first time this original furniture with timeless charm, I had only studied on books before. So I decided to devote myself to the research, restoration, and deepening of my knowledge of these objects belonging to a historical period that marked design all over the world.
I hope to share with you my passion for these great architects who have given us perfect projects, with a pure, sophisticated, and timeless design… An unmistakable trait that today we continue to find in the work of splendid emerging designers, with a fresh taste and a great desire for innovation. Danord is the result of my continuous search for unique objects, chosen by listening to that silent, open, and continuous dialogue between the design of yesterday and today, in a balance between tradition and innovation.
I wait for you…
Starting in the 1930s, several great architects imposed Scandinavian Design on the world stage of architecture and furnishings. A humanized interpretation of the Modern Movement was coming to life, featuring an experimental soul, and rejecting a former rigid rationalist approach to design.
One of them, the great Finnish architect Alvar Aalto, described wood as the inspiring form, the deeply human material.
His organic design objects not only provided a new repertoire of shapes, but they represented the new version of modernism on a human scale.
He was inspired by the serpentine line of the Finnish lakes and the sense of space in the forest and interpreted this philosophy as a continuous search for balance, harmony between man and nature. His yardstick regarding the project was:
Does it guarantee greater freedom or does it decrease it?
The question, therefore, is not really about the style but about what kind of life we want to live. Scandinavian Functionalism is based on this important basis.
Arne Jacobsen confirmed this fusion between modernity and solid values, combining sculptural and organic forms with the integrity of materials and structures, designing simple, elegant and functional objects with timeless charm.
And along with them other protagonists such as Finn Juhl, Borge Mogensen, Bruno Mathsson, Hans Wegner and many others, emerged in the world of Design, to mark its history in an indelible way.
A key feature that guides every project is functionality.
All objects are designed based on the ergonomics of the human body, and the best usability in everyday life … to give maximum comfort.
Everything stems from a strongly democratic ideology. We think about space and commonly used objects with the aim of improving everyone’s quality of life. Sobriety, linearity, functionality, and elegance.
These are the main characteristics of Scandinavian Design which represent, today, a real-life philosophy. This happy fusion between experimentation, modernity, and sincerity of forms, remains the traits that distinguish this historical period of Architecture and Design.
Scandinavian Design has a very particular charm, always relevant, which has been handed down over time, but which evolves over time while remaining faithful to its spirit, its true essence. It is a way of living, of feeling things even before transferring them to projects, objects, and architectures. It stands out because it is authentic, high-quality, simple, with perfect proportions and lines that tend to be soft, harmonious, and delicate.
It never goes too far in decorations.
The Scandinavian style was born from the search for continuity between Man and Nature. However, in its simplicity, it keeps on offering some touches of genius, some intuition, which goes beyond the purely aesthetic form and which affirms its unequivocal identity among many.