Category: Insights

Scandinavian Functionalism and Organic Design

Villa Maria ( 1937 38 ) a Noormarkku - Finalnd

“Beautiful objects for everyday life.” This was the slogan launched by the Swedish Design Society to promote this new Modern Design movement: Scandinavian Functionalism Based on the desire to improve the quality of life of the people, finds its extension in Organic Design around 1920 . The major exponents of this new movement were the […]

Posted on: 8 July 2020 in Insights, Preview

Euroluce 2019 – Milano Design Week

Davide Groppi's magic of light that meets the essence of Scandinavian Desgin Also this year we had the honor of collaborating with the Davide Groppi lighting company. We sought harmony and balance between the essence of light and Scandinavian functionality.

Posted on: 17 April 2019 in Insights, Preview

Milano Design Week – Honda Experience – Tortona Connected House

Scandinavian traditional furniture in the space designed by Avantgarde - London On the occasion of the Design week, this year for the first time HONDA presented itself to the Milanese public, with a prototype of an ecological machine. The Avantgarde communication agencies, based in London, has developed a project based on the essence of the machine presented, thus putting together the ingredients that represent it ... ecology, innovation, ergonomics, functionality, harmonious and organic shapes, sophisticated materials inside such as warm fabrics and woods for All this has made the connection with Scandinavian Design spontaneous, which has always been based on these principles, of essentiality, purity and functionality ... not to mention the eco-sustainable aspect, of which the Nordic countries are spokesmen and precursors.

Posted on: 17 April 2019 in Insights, Preview